about our founder
Sophia Peón-Leyva Rodríguez
After growing up with the thought of being a scientist, she decided to go on a whim after high school and go to beauty school. (I mean do what you find interesting right?!?) Creating hair art and color was such a passion that she took a deep dive into the science behind hair color. At that point she knew that the area where science and art meet is where she wanted to be. Using her creativity, scientific method, and experience in the indie world and big beauty world, she meshes professional formulations with the wonders that mother nature has to offer. Her mission is to offer her unique perspective on botanical actives using her knowledge and experience with plants and botanicals using science driven research.
a bit more about Sophia
With over 15 years of experience in the beauty industry, Sophia’s unique perspective allows her to formulate intentionally to meet the needs of the customer and consumer alike. Her unique approach to beauty comes from her own vigorous personal standards of ingredients in her everyday life. She does not make a purchase without turning the bottle around to see what is in it, and won’t make a formulation that she would not use on her
Past Experience
B2B sales, B2C sales, technical education
Training the trainer
Salon/ Spa professional training
Essential oil blending
Buyers events/pitching for distribution (indie beauty)
Product reformulations to meet natural standards
Good manufacturing practices lab documentation
Quality control in manufacturing
Things she loves doing
Creating unique botanical active blends using whole plant matter and organic chemistry to create one of a kind extracts
Matching scents using natural essential oils and creating carefully crafted essential oil blends.
Coming up with new and innovative ideas
Organizing and streamlining processes to help with manufacturing efficiency.
Researching using scientific literature to deep dive into possible new ingredients & new applications of existing ingredients.